PURL Technology
What is PURL? Personalized URL’s (personalized web pages) allow you to contact new and existing customers with a targeted message, track and measure their responses, and tailor future direct mail campaigns that meet their specific needs or interests! Ex.: www.john.smith.dreamvacation.com
How it works:
Attract – generate and print Personalized URL’s on each of your direct mail pieces.
Interact – Capture relevant data about your customers visit to their personal webpage (URL)
React – Evaluate how your customer reacted to your message and customize future webpages that focus on specific needs. Generate leads and reports for follow up.
Studies have shown that 42% of direct mail recipients prefer to respond online. A Personalized URL allows them to respond online while providing a way to track and evaluate their interaction with your message!
Not only is the direct mail piece personalized for them – the webpages that they visit can also be personalized for the recipient.
This gives you a significant advantage. By the time you make your first person-to-person contact, you will already know your potential/existing customer’s specific interests. PURL technology allows you to:
- Improve direct mail response rates.
- Provide relevant content in response to preferences.
- Engage responders in more meaningful dialogue.
- Convert responders' preferences into revenue.
Variable Data
Variable Data allows you to make each printed piece customizable to each person on your mailing list It can be as simple as addressing the card to each person, or as complex as changing the picture seen on the card according to each person’s interest! Contact us to learn how we can make your next direct mail campaign a huge success. cqdigital@sun-inc.com
Mailing
Color Quick Digital can handle any mailing project from start to finish. No job is too large or too small for us to print and send straight to the mail. Some of the mailing services we offer include:
Ink jet/ Tabbing
Poly bagging
Inserting
MLOCR Presorting – Letters & Flats
Smart Mail
Manifest Mailing
Variable Data Printing
- Tax Bills
- Tag Bills
- Utility Bills
- Medical Bills
- Mail Merging
Flats Sorting – Significant Savings |
